IAB Hungary Adex 2010
13rd April 2011.
- PwC Hungary
- MaKSZ (Hungarian Communication Agencies' Association)
What's new this year?
- New data gathering method for the display segment
- More strict rules
More detailed data:
- display, eDM, listing, search
- advertisers' segments
- direct - indirect
- The goal of IAB Hungary is a frequent and detailed view of the interactive advertising ecosystem.
In 2010 the net interactive adspend was 27,2 billion HUF
The interactive advertising spenditure grew 16% (+3,8 billion HUF)
- display 14,8 billion HUF (+7%)
- search 7,48 billion HUF (+44%)
- listing 4,0 billion HUF (+14%)
- email 0,9 billion HUF (+6%)
- Online ad spend's share from ad spenditure is 15,9%
Mobile working group of IAB Hungary determined the mobile ad spend for 2010 it is 500 million HUF.
The combined interactive advertising spenditure (online + mobile) for 2010 is: 27,72 billion HUF