IAB Europe Press Release: Latest IAB Europe research highlights disparity between vision and reality in measurement of digital brand advertising campaigns

Brussels, 6 June 2018 – IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate the need to align digital advertising measurement with growing trends and industry demands; including rising cross-media consumption and ad quality concerns. But, when it comes to accurately assessing the impact ads make, there is still a gap between…