IAB Europe aims to understand the current drivers and concerns that are impacting programmatic investment in its latest Attitudes to Programmatic Advertising survey. Assessing the current adoption of and attitudes towards programmatic advertising from both buy and sell-side stakeholders is important to elevate industry understanding and identify areas for guidance.

Szerző: IAB Hungary
http://www.iab.huAz IAB Hungary a Magyar Reklámszövetség keretein belül 2008 novemberében létrejött tagozat, mely a nemzetközi Interactive Advertising Bureau (IAB) szakmai szervezet hazai képviselője, az IAB Europe tagja.