Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies in the second annual IAB Europe Attitudes to Digital Video Advertising research. Investment in digital video has increased across all devices but mobile and connected TV standout as the key drivers.
IAB Europe is hosting a webinar to dive deeper into the findings of the report including the current digital video adoption, drivers, challenges and strategies of both buy and sell-side stakeholders.
- Current adoption of digital video advertising
- Objectives and measurement
- Supply of digital video inventory
- Future of digital video advertising